Position Type: Full-time hourly – 32 hours per week over 4 days

Compensation: $26–$32 per hour (DOE), equivalent to approximately $43k–$53k annually based on a 32-hour workweek

Location: Queens, NYC (in-person preferred for team collaboration)

A note on the role: We are looking for a dedicated and ambitious individual to join us in this full-time position to grow within our team. We are excited to invest in someone eager to grow with us long-term.

Are You the Reliable Executor Who Can Own Product Launches to Help Drive Sales with Precision?

At Senbird Tea, our connection to thousands of customers begins with authentic storytelling, thoughtful product presentation, and a seamless online experience that turns tea lovers into loyal fans. We are not just looking for someone to upload products; we are searching for a capable E-commerce Coordinator who excels at owning the full product launch process—from coordinating assets to final site delivery—while ensuring every detail is accurate and polished so our Japanese tea story shines and our launches succeed without costly errors.

This role combines strong project coordination with hands-on execution across our e-commerce channels. You’ll own the end-to-end workflow for new product launches, build and optimize listings, organize collections to drive visibility and sales, maintain our product database, and implement careful quality checks to prevent mistakes that could impact revenue or customer trust. Where others see scattered tasks, you see opportunities to deliver flawless product experiences online—ensuring every new tea arrives beautifully presented and ready to sell.

About Senbird

Senbird Tea is an Asian American family-owned Japanese tea company dedicated to bringing you the finest teas from family farms in Japan. Rooted in wellness, sustainability, and quality, our curated collection of teas, premium gift sets, and handcrafted teaware has been recognized by Forbes, Food & Wine, BuzzFeed, and Sustainable Jungle. With over 15,000+ five-star reviews on Amazon, we take pride in delivering an exceptional tea experience that nurtures a healthy mind, body, and spirit. Join us in celebrating the rich traditions of Japanese tea—one cup at a time.

Who We’re Looking For

We are seeking a dependable rising talent who embodies our values of collaboration, curiosity, and care. You'll know you're the right person for this role if:

1. You take full ownership of product launches and treat every detail—file formats, label accuracy, pricing, images—with the seriousness it deserves.
2. You are relentlessly proactive—you anticipate next steps, manage timelines tightly, and prevent bottlenecks before they happen.
3. You have a proven track record of delivering error-free launches and know how to build checks that protect against costly mistakes.
4. You communicate clearly and keep cross-functional partners (marketing, design, operations) aligned and informed.
5. You find deep satisfaction in seeing new products go live smoothly, perform well, and delight customers.
6. You have a passion for tea, Japanese culture, and DTC ecommerce storytelling.

What You’ll Do

As an E-commerce Coordinator, you will:

1. Project manage new product launches end-to-end: Coordinate with marketing (photos and copy), design (labels and visuals), and operations (inventory confirmation) to ensure all assets arrive on time and in the correct format.
2. Build and optimize product listings on our Shopify site: Write or refine descriptions, upload high-quality images, set accurate pricing/variants, and apply SEO-friendly details for maximum discoverability.
3. Organize and optimize collections: Strategically place products in collections, seasonal pages, and featured spots to increase visibility, traffic, and sales.
4. Maintain and update the product database: Ensure all backend data (stock levels, tags, metafields, attributes) is accurate and up-to-date for smooth operations and reliable reporting.
5. Perform thorough quality checks: Review labels, copy, images, pricing, and file formats to prevent typos, formatting issues, or upload errors that could lead to lost revenue or rework.
6. Support ongoing site merchandising: Execute updates for promotions, new arrivals, bestsellers, or quick fixes to improve user experience and conversion rates.
7. Monitor basic launch performance: Track key metrics (views, add-to-carts, sales) after launch and surface observations or optimization opportunities to the team.
8. Collaborate cross-functionally to align ecommerce with product launches, marketing campaigns, and broader business goals; provide clear updates to founders.
9. Bring organization, checklists, and best practices to keep our small team moving efficiently as we grow.

Your qualifications

1. 3–6 years of experience in ecommerce operations, product coordination, Shopify admin work, DTC merchandising, or retail product onboarding (tea, beverage, wellness, food, or CPG brands strongly preferred).
2. Proven experience owning multiple product launches end-to-end, with a strong track record of delivering accurate, error-free results.
3. Hands-on Shopify expertise (or similar platforms): Building/editing listings, managing collections, uploading assets, and performing merchandising updates.
4. Excellent attention to detail and quality control skills — you naturally catch typos, formatting issues, and inconsistencies before they become problems.
5. Strong project coordination and organizational abilities; comfort managing timelines, cross-team dependencies, and multiple launches simultaneously.
6. Familiarity with e-commerce tools (Google Analytics for basic insights, inventory systems, asset management) and quick ability to learn new processes.
7. Proactive self-starter with clear communication and dependable follow-through.
8. Passion for Japanese tea/culture and DTC brand building highly valued.
9. Able to work in-person in Queens for collaboration.

Additional Details

1. Schedule: 4 days per week, 32 hours total (e.g., 9am-5pm)
2. Our interview process typically includes 2-3 steps, including a brief assessment, all designed to ensure we're the right fit for you and you're the right fit for us. We look forward to connecting with you!

What We Offer

1. 4-Day Work Week (32 hours over 4 days): We love our 4-day schedule because it drives focused productivity during the week and gives everyone a more open, relaxed weekend to recharge. Weekend work happens only when truly necessary, supporting real work-life balance for the team.
2. Paid Time Off & Sick Leave: So you can rest, recharge, or handle life when needed.
3. Health Insurance: Access to health insurance coverage (available upon request and eligibility) to help you stay well and secure.
4. Monthly Tea Allowance & Generous Employee Discount: A monthly allowance to enjoy our teas at home (becoming a true product expert) plus a significant discount on all teas and teaware.
5. Team Events & Connection: Regular team gatherings to celebrate wins, build relationships, and keep our small crew feeling supported.
6. Career Development & Growth: Direct mentorship from the founders, hands-on learning, and a clear path to grow into bigger responsibilities as Senbird scales.
7. Direct Impact in a Small Team: A real voice in decisions and the chance to see your work shape customer experiences and sales.

Team, Culture, Values

Senbird has been based in Queens, NYC, since our start in 2018. We’re looking for creative, capable, and collaborative team members to join us and keep up our momentum.

We're a small, hands-on team of self-starters who care about doing things well and supporting one another. We appreciate people who are dependable, proactive, and willing to jump in where needed. It helps to be organized, communicative, and open to learning as we grow together. Most of all, we aim to keep things sustainable—for the business and ourselves—so we can all enjoy a healthy, balanced life.